![]() ![]() This book can lead your company to discover new talents, capabilities, and opportunities. ![]() It can produce a generation of students who care about humanity, innovation, society, and a better world through marketing. I hope this book will be read by managers and employees at all levels as well as professors teaching management and marketing. It is about finding and building a future using the new tools of modern marketing. This book is not only about marketing and selling a product or service. My warm greetings to everyone reading “Essentials of Modern Marketing.” This book presents an up-to-date and insightful account of the working of modern marketing in today’s turbulent times. ![]()
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